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Dear game graphics developers. Stop making frame upscaling and frame generation technology into a necessity.
Seriously, stop.
I mean, it's definitely a nice-to-have, and within its own limitations, it can be a good addition to the graphics pipeline, but it definitely isn't a replacement for graphics optimization.
Frame generation can help you slightly increase perceived smoothness - which is awesome because it's not a tragedy anymore if a game drops a frame or two, but in order for it to work properly, there has to already be a lot of frames.
Frame upscaling can help you slightly increase total resolution of a frame - which is awesome, because I can take a peek at new demanding tech like raytracing without buying a NASA computer, but in order to work properly, there has to already be a lot of the frame itself.
See how those algorithms are self-limiting? It's by design. Stop hiding bad graphics behind them.
We've already been there with bloom, depth of field and motion blur.
@drq you're probably preaching to the choir here.
Competent graphics engineers are expensive apparently, players don't seem to care much, so management doesn't see this as a bad idea: picture pretty, sales go brrrrr.
I think the most workable angle today is to improve game competition by strengthening player communities when it comes to offering alternatives. Consumer associations of some kind, I'm not sure how that would work these days. That would work against other player-hostile practices too, like vendor-locked game servers. Only that there doesn't seem to be an actor with a financial incentive to do that, so probably not gonna happen anytime soon, unless someone from the 0.01% suddenly decides to pick up such a hobby.
@lispi314 yup. Hence the idea to boost the players' signal. Advertise the idea that learning about the common pitfalls of videogames before picking them up might just be a good idea (better bang for the buck essentially). Not just in videogames preferably, but there too.
Because as it stands today, a common entry point is commercial advertising, and guess who defines that. 
I can only speculate on Gaben's actual reasons for banning ads on Steam, but I'd expect them to be along similar lines.